![]() ![]() But, while Max Wertheimer and other founders of Gestalt psychology focused solely on cognitive perceptions, Fritz Perls and Gestalt therapy followers emphasized the fact that the theory of shape (the Gestalt theory) also occurs on the emotional and motivational planes. So, Gestalt defends the idea that psychological principles occur as a result of internal mental activity, in the same way that the Gestalt principles explain that perception happens via a series of internal mechanisms. Just like Gestalt psychology disagrees with the affirmation that what happens in the mental framework is just the result of external stimuli, this type of psychotherapy is also opposed to the idea that psychological processes are only generated via external influences. In the mid 20th century, the Gestalt principles and theory were brought into psychotherapy, thanks to the work of the German doctor and psychoanalyst, Fritz Perls (1893-1970) who was residing in the United States at the time. The figure and ground relationship principle is one of Gestalt psychology's most famous theories. The second block contains a row of six "o's" and then a row of six "x's," until you reach five columns. This means that logos have to communicate iconically. ![]() ![]() It’s a visual summary of a brand’s identity or essence. A logo is not an illustration or a painting. The concept of closure in logo design theory is closely related to gestalt. In the first block, there are five rows with this pattern: "x o x o x o," one on top of the other. Gestalt Logo Examples (Closure, Figure/Ground, Continuation, Unity, and Balance) 1. This happens since we tend to look for homogeneity, so, if information presents itself frequently, we'll capture it before anything else that appears sparsely.įor example, an image presents itself with two blocks of figures. The law of similarity suggests that our perception classifies information depending on how similar it is to the other stimuli that we observe. This principle explains that we tend to perceive details that are close together as continuous when in reality they are separated or interrupted.įor example, there is the tendency to complete or continue patterns mentally, even if they are incomplete, just because they continuously present themselves (they repeat so frequently that it removes the feeling of interruption). The laws of closure, pragnanz, and proximity are closely related to the law of continuity. Related: Types Of Triangles By Sides And Angles ![]()
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